80/20 rule

[lavanay]

Google's increasing use of anti-spam features has meant that optimising websites for Google has become much harder and it's now not just a case of opening your websites source files in notepad, adding some keywords into your various HTML tags, uploading your files and waiting for the results. In fact in my opinion and I'm sure others will agree with me, this type of optimisation, commonly referred to as onpage optimisation will only ever be 20% effective at achieving rankings for any keywords which are even mildly competitive. Those of us who aced maths in school will know this leaves us with 80% unaccounted for.
This 80% corresponds to offpage optimization (LINK Building etc).

[SweetCharity]

Want to give us an example of some of the things that will be effective?

[MHJ]

Why is Google making it so hard for a website to get scrawled? It makes no sense. What do they expect from a site?

[Thumperfive]

I suspect part of it is due to complaints from those making honest searches for information and being routed to porno sites... thus Google now makes you have to work to get listed properly, instead of just slapping the right words into the right sequence..

of course, I could be wrong.

[SweetCharity]

It is irritating, isn't it? Still...it's their game. THey make the rules; we're just trying to play....

[Thumperfive]

well, they have to keep changing the rules because people exploit the weaknesses...

and the dance continues!

:D

[SweetCharity]

I've heard that link building is beginning to make its way to the Google thinktank for the many ways it can be exploited. Any idea what they'll replace it with, if they replace it?

[Thumperfive]

no idea, but they won't tell the public, I'm wagering... otherwise people will just change their approach and adapt!

[SweetCharity]

Well, that is what I was hoping. :D

[Thumperfive]

*chuckles*

I hear your pain... so to speak!

:D