How do I capitalize on Search Engine Optimization?

[laverne.wireless]

It seems like my website has content, plenty keywords, meta-tags, and a good title. Can anyone give me information on how I can get a higher ranking when people type in "Ripoffs Holsters" or something similar, I am currently around 12th and I want to be number 1 or 2. here is a link to check it out..



Ripoffholstersonline.com

[I am Justin M]

If you think you have good content, keywords, and title tags then it is time to start link building. Links are the key.
http://www.google.com/search?hl=en&q=link+building