Link Farms

[MHJ]

Come on, what is so wrong with link farms? I can't see why the search engines dislike them or disregard them. It still requires effort. Why are they considered cheating?

[JTingly]

Heres what a linkfarm is:
sites created and maintained solely for the purpose of constructing links between member sites. Should be avoided as a violation of most search engines' policies; their use won't build your site's link popularity, and may result in a ranking penalty.

[geline]

Thanks, JT, if not coz of you, I still don't understand what a link farm is and that we have to be careful with its use so that it won't result in a ranking penalty.

[lavanay]

"JTingly" is absolutely right. Never use link farms. It is total waste of time and money.

[SweetCharity]

And it can result in a penalty, which is something you absolutely want to avoid.