geline
07-02-2006, 10:27 AM
Google Checkout Launched...My Thoughts
Google Checkout launched June 30, 2006. It is a payment system which revolves around Google storing your credit details and making it quicker to checkout at various stores.
After having signed up and looked at it all I think this system will likely spread like a weed. The biggest reasons are:
* Google AdWords is the largest online ad market.
* Merchants who use the Google Checkout product will get a little shopping cart badge next to their ads, which could increase their ad CTR and thus lower their per click cost.
* The pricing policy for Google Checkout gives you $10 of free payment processing for every $1 you spend on AdWords.
* Google is a trusted brand.
* Most shopping carts are garbage. This is all about making checkout quick, simple, and easy.
* Merchants are not allowed to change the Google Checkout images. The Google Checkout images do a great job of conveying a fast, easy checkout.
Google uses AdSense as a way to spread their brand across the content portions of the web, but did not have much visibility on highly commercially oriented websites. Web = Google = web is really going to be pounded into people's heads as the Google brand appears on more and more websites. They are the leading monetization network across content sites, and now they have found a way to sneak into commercial sites in the middle of the highly visible conversion process.
for more details, visit:
http://www.seobook.com/archives/001734.shtml
Any comments on google checkout?
Google Checkout launched June 30, 2006. It is a payment system which revolves around Google storing your credit details and making it quicker to checkout at various stores.
After having signed up and looked at it all I think this system will likely spread like a weed. The biggest reasons are:
* Google AdWords is the largest online ad market.
* Merchants who use the Google Checkout product will get a little shopping cart badge next to their ads, which could increase their ad CTR and thus lower their per click cost.
* The pricing policy for Google Checkout gives you $10 of free payment processing for every $1 you spend on AdWords.
* Google is a trusted brand.
* Most shopping carts are garbage. This is all about making checkout quick, simple, and easy.
* Merchants are not allowed to change the Google Checkout images. The Google Checkout images do a great job of conveying a fast, easy checkout.
Google uses AdSense as a way to spread their brand across the content portions of the web, but did not have much visibility on highly commercially oriented websites. Web = Google = web is really going to be pounded into people's heads as the Google brand appears on more and more websites. They are the leading monetization network across content sites, and now they have found a way to sneak into commercial sites in the middle of the highly visible conversion process.
for more details, visit:
http://www.seobook.com/archives/001734.shtml
Any comments on google checkout?